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Posts Tagged ‘loyalty’

Well, it’s been a pretty full 24 hours.  After a very full day in Mumbai, I finished my workshop and headed out to the airport to catch my flight to Bangkok, then onwards to Sydney.  Mumbai traffic is legendary – the roads are normally jammed in the small hours of the morning when most international flights come and go.  But my flight last night left earlier, so we fought our way out to the airport at the peak of rush-hour.  Driving in India is not for the faint-hearted.  I always end up with a few more gray hairs.

It was a good trip – both professionally, as I got a lot accomplished, but also personally.  My Indian colleagues have discovered that I like to eat, and are showing me some of Mumbai’s best restaurants.  We went out last night for super seafood, including delicious garlic crab – whole crab sautéed with loads of butter and garlic.  It’s the second time I’ve had it in Mumbai – and both times, I’ve made myself sick by overdoing it with the rich, spicy concoction.  The pleasure’s worth the pain in this case.

I made my way through the throngs of people outside the airport, through check-in, customs, and security.  The airport in Mumbai really is the pits – I’ve been through plenty of unpleasant, grotty airports in my time – but it’s the inefficiency, the crowds, the dirt, and the hassle that make Mumbai top my list.

Finally through to the departure lounge, I had a few hours to kill.  After four days of curry, I decided to treat myself to a KFC for dinner (never let it be said I’ve lost touch with the common man).  Across from the fast food court there is a massage hall – where the massage is performed by blind masseuses.  So I treated myself to a foot massage.

I flew Thai to Bangkok.  The flight to Bangkok was uneventful, but the service was such a contrast the Swiss service I had the other day.  Friendly, attentive, and constantly trying to please.  The seat was rubbish, uncomfortable for sleeping – when I finally find the airline that combines the flat seat with the great service and convenient routes, I’ll be a convert for life.  (BA would win my business if it didn’t mean constant backtracking, and sadly my travel budget doesn’t stretch to Singapore on regular basis.)

Thai Airways Lounge at BKK - Closed

Not the sign you want to see at 4:30am when you've just arrived from Mumbai, desperate for a shower

My flight arrived in Bangkok on schedule at 4:30am.  I went straight through customs and security, only to be turned away at the lounge because it didn’t open until 5:15am.  After a few fitful hours of sleep on the flight from Mumbai, this was not a pleasant surprise.  I made a quick phone call home, then hit the lounge for a shower as soon as it opened.

The spa opened at 6am, so I headed over to have a shoulder massage before I boarded my flight to Sydney.  Two massages in a day might be a little indulgent, but they were in different countries, so I chalk it up to one of the benefits of being a global traveler.

Time to jump onto my next flight to Sydney.  Next update from down under!

Flight TG451 to Sydney, Thai Airways Airbus 340-600

My plane awaits: flight TG451 to Sydney

I arrived in Mumbai around midnight.  Our flight arrived early, but no gates were opened so we ended up sitting 30 minutes on the tarmac waiting for a gate to open up.

Straight through customs and out to my waiting car, the Mumbai adventure began anew.  My driver decided to do his best impression of a F1 driver, and we raced through the heavy Mumbai traffic and to the hotel.  I haven’t figured it out – maybe we’re all just too polite to complain – but seemingly all the chauffeurs in Asia think that driving like a maniac is what we’re after, and the fastest car will get the biggest tip.

Fresh flowers at the Mumbai Four Seasons

Fruit platter and ice tea at Mumbai Four Seasons 

The hotel is getting better. I’m still not a big fan of the Four Seasons here in Mumbai (it’s overpriced and the service isn’t up-to-scratch), but they made an effort this time.  I was greeted by name out of the car, my key was waiting and handed to me by the doorman (no check-in formalities, a blessing at midnight), and I arrived in the room to find fresh flowers, fruit, iced tea, and a note from the manager of the hotel, welcoming me back.  They’re trying to win my business, which is something.

Steaming wrinkled clothes in the hotel shower 

I still refuse to pay their extortionate prices for ironing / pressing, more out of principle than anything.  My colleague tells me that he pays 3 rupees (about $0.10 each) to have his shirts pressed.  The hotel wants 600 rupees ($13 each) to do the same thing.  That would be on the expensive end in Switzerland, where labour costs about $25/hour.  But here, where wages are measured in single dollars a day, there’s no excuse.  So I resorted to the old traveler’s trick: I stuck them in the shower.

A very jetlagged Matt

A very jetlagged Matt

 

Jetlag kicked in big time.  I managed to get a few hours sleep on the plane, which was a mistake as it meant I couldn’t fall asleep.  I finally drifted off at about 7am, just in time for my alarm to go off at 8am.  Monday was a long day in the office.

Workshops all day Tuesday and Wednesday, then off to Sydney on Wednesday night.  Stay tuned.

I read an interesting article called It’s the Little Things today about the type of small services that only come from loyalty, and it got me thinking.  I’ve stayed at hundreds of hotel over the past ten years, but there are some where the personal service really stood out – and where my loyalty paid off. 

It’s a chicken-and-egg thing, of course, and that’s what I think the article misses out on.  The hotels where you’ll stay frequently enough to build loyalty are the ones that treated you well enough as a guest initially to cause you to return.  It speaks about the commitment of the hotel management to really understand what their guests want, whether it’s for a single stay (when you get the standard package) or for a long-term repeat visitor who gets a little more special treatment.

I’ve certainly had the kind of treatment that the article talks about from a few hotels where I was a ‘regular’, and the extra service really makes them stick out in my mind.

In New Orleans, the sales manager of the hotel knew that I liked a particular room, and she made sure that it was always available for me whenever I stayed at the hotel.  At the hotel bar, the staff learned that I liked Guinness (not on the menu) and arranged to have it special-ordered and kept in the bar when I was staying at the hotel.  It was a really nice, personal touch.  When the lifts were slow, I was escorted to the staff lift and taken downstairs the ‘back way’ to avoid the queues.  Each time I arrived at the hotel, the front desk staff greeted me like an old friend.  The sales manager at the hotel would invite me for a coffee every few weeks to find out personally how I was enjoying my stay.

At another hotel in London, it was the same story.  There was one room in the hotel that was furnished differently from all the others – it was a prototype for the redesign that they rolled out to the entire hotel, but some of the higher-end features were cut from the final design, so only featured in this room – making it the nicest in the hotel.  Once again, the hotel manager learned that I liked this room, and made sure I had it on every visit.  He’d often invite me for a drink in the bar to hear my thoughts about the hotel and service – it was a really personal touch that made a huge influence on my decision to stay with the hotel.  When the food & beverage manager learned that I had eaten everything on the room service menu and was bored, he asked the chef to propose some specials from the main restaurant and have them sent to my room.  It was a nice touch.

In Singapore, there was no formal loyalty programme at the hotel where I used to stay regularly, but it was clear that the hotel was tracking my stay and preferences each time I visited.  There was a sort of one-upmanship in the welcome I received each time I visited.  The first time I arrived, there was a pot of tea waiting for me in my room.  The second time, it was a pot of tea and some cookies.  After that, tea, cookies, wine, fruit, even a tub filled with rose petals.  I was afraid of what they’d think of next if I went back again!  Still, it made an impression that they really valued my business and were interested in making me happy as a customer.

As much as a hotel can track preferences through loyalty schemes and guest preference cards, there’s no substitute for the real customer service that comes from a genuine human.  It’s becoming more and more rare these days, but there are still some places that make the effort.